After airing on last night’s episode of CBS’s hit TV show Undercover Boss, The Dwyer Group is experiencing some great feedback! Hundreds of people were moved to tears during our touching episode where we watched our CEO Dina Dwyer experience her company from the bottom up. People have been posting their reactions on Twitter with some great commentary about the show.
@alananewhouse “Best #UnderCoverBoss ever. Dina Dwyer-Owens should be sainted.”
@AmberRice “Congrats on tonight’s episode. Dina is a great example of a female CEO #undercoverboss”
@paulshincapie “Just cried in Waco hall at undercover boss. #undercoverboss”
Dina Dwyer -Owens went undercover as Faith Brown, pretending to be a woman considering a career change in several of the franchisees shops in our Dwyer Group sister companies. She endured training as a basic level employee at Mr. Rooter, Mr. Electric, The Grounds Guys, and Mr. Appliance. During her training she discovered how each of these franchises function and whether her idea of how the businesses should be functioning was actually a reality.
Overall, she was pleasantly surprised with what she found and generously rewarded the employees who helped train her. She also put a large emphasis on our Code of Values and wanted to ensure that the franchisees were following through with the steps at each of their jobs. A large part of the success The Dwyer Group has been achieved by being a customer-centric company and having strong attention to detail on each one of their service jobs.
At Rainbow International, our Code of Values comes to life in our business every day. Respect, integrity, customer focus and having fun in the process are the values we live by in this company and thankfully it is apparent across the nation as seen in Undercover Boss.










